Description based upon print version of record.

EBL RENTAL.

Contents; Foreword: David Droga; Introduction; Part One: Getting a job; Chapter 1: Do you have what it takes to be a creative?; Chapter 2: How to get a job; Interview: Jeremy Craigen, DDB, London; Chapter 3: Where to get a job; Interview: Flo Heiss, Dare, London; Part Two: Surviving; Chapter 4: How to work in a team; Interview: Siimon Reynolds, The Photon Group, Australia; Chapter 5: How to sell your work; Interview: Jeff Benjamin, Crispin Porter + Bogusky, USA; Chapter 6: How to get the best out of the people you work with; Part Three: Thriving; Chapter 7: Managing your career.

Chapter 8: The intangible aspects of successChapter 9: The differing career paths of art directors and copywriters; Interview: Trevor Beattie, Bettie McGinness Bungay, London; Part Four: Making it big; Chapter 10: Becoming a creative director; Interview: Amir Kassaei, DDB, Germany; Chapter 11: Starting your own agency; Interview: Paul Silburn, Saatchi & Saatchi, London; Chapter 12: Getting out; Acronyms; Glossary; Suggested reading; Acknowledgements; Picture credits; Index.

This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one.Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how.