Marketing theo dữ liệu lớn : tương tác hiệu quả hơn với khách hàng và tạo giá trị = Big data marketing : engage your customers more effectively and drive value / Lisa Arthur ; Đỗ Thị Diệu Ngọc dịch
By: Arthur, Lisa
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Contributor(s): Đỗ, Thị Diệu Ngọc [dịch].
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BookPublisher: Thành phố Hồ Chí Minh : Trẻ, 2016Description: 299 tr. : minh họa ; 21 cm.ISBN: 9786041084520.Subject(s): Marketing -- Management | Marketing -- Data processing | Marketing research -- Statistical methods | Internet marketing | Marketing -- Nghiên cứu | Marketing -- Quản lýDDC classification: 658.83 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Lê Quý Đôn | 658.83 AR-L (Browse shelf) | Available | 60419 | ||
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Quang Trung | 658.83 AR-L (Browse shelf) | Available | 60470 | ||
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Quang Trung | 658.83 AR-L (Browse shelf) | Available | 54717 | ||
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Quang Trung | 658.83 AR-L (Browse shelf) | Available | 54718 | ||
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Thành Thái | 658.83 AR-L (Browse shelf) | Available | 60469 | ||
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Thành Thái | 658.83 AR-L (Browse shelf) | Available | 54716 |
I. The problem: how did we get here? -- Moving out of the Dark Ages -- Why is marketing antiquated? -- The data hairball -- II. Getting ready for big data marketing -- Definitions of the real world of big data marketing -- Meet the modern marketing department (Michelangelo meets Einstein) -- III. The five steps to data-driven marketing and big data insights -- Step one: get smart, get strategic -- Step two: tear down the silos -- Step three: untangle the data hairball -- Step four: make metrics your mantra -- Step five: process is the new black -- IV. Realizing the value of big data marketing -- Drive value through relevant marketing -- The bright, enlightened world of customer experience.
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