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Consumer behavior in marketing strategy / John A. Howard.

By: Howard, John A.
Material type: materialTypeLabelBookPublisher: New York : Prentice Hall International, 2010Description: xix, 375 p. : ill. ; 24 cm.ISBN: 0131696408.Subject(s): Consumer behavior | Marketing strategyDDC classification: 658.85
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658.85 HO-J (Browse shelf) Available 3027

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