Consumer behavior in marketing strategy / John A. Howard.
By: Howard, John A.
Material type: BookPublisher: New York : Prentice Hall International, 2010Description: xix, 375 p. : ill. ; 24 cm.ISBN: 0131696408.Subject(s): Consumer behavior | Marketing strategyDDC classification: 658.85Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Quang Trung | 658.85 HO-J (Browse shelf) | Available | 3027 |
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