Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type: BookPublisher: New York : McGrawHill Education, 2015Edition: 10e.Description: xxxvi, 842 pages : color illustrations ; 28 cm.ISBN: 9789814575119; 9814575119.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
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658.942 5 NG-L Làm chủ quán cà phê / | 659.092 RO-K David Ogilvy - Triều đại của một ông hoàng quảng cáo = | 659.1 AU-K Lá mặt lá trái trong ngành quảng cáo : | 659.1 BE-G Advertising and promotion : | 659.1 BE-G Advertising and promotion : | 659.1 BE-G Advertising and promotion : | 659.1 BE-G Advertising and promotion : |
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