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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: New York : McGrawHill Education, 2015Edition: 10e.Description: xxxvi, 842 pages : color illustrations ; 28 cm.ISBN: 9789814575119; 9814575119.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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