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Designing and producing the television commercial / Larry Elin and Alan Lapides.

By: Elin, Larry.
Contributor(s): Lapides, Alan.
Material type: materialTypeLabelBookPublisher: Boston : Pearson A and B, c2004Description: x, 254 p. : ill. ; 24 cm.ISBN: 0205365388 (alk. paper).Other title: Television commercial.Subject(s): Television advertisingDDC classification: 659.143
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