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New marketing imperatives : innovative strategies for today's marketing challenges / Bozidar G. Yovovich.

By: Yovovich, Bozidar.
Material type: materialTypeLabelBookPublisher: New Yersey : Prentice Hall, 1995Description: 248 p. ; 22 cm.ISBN: 0133110516.Subject(s): Marketing -- ManagementDDC classification: 658.8
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