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Advanced brand communication.

Contributor(s): Barnes, Beth E | Schultz, Don E. Strategic advertising campaigns.
Material type: materialTypeLabelBookPublisher: [s.l.] : [s.n.], 1999Edition: 5th ed.Description: 200 p. : ill. ; 24 cm.Subject(s): Brand communicationDDC classification: 659.1 Online resources: Publisher description | Table of contents
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