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Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.

By: Andreasen, Alan R, 1934-.
Material type: materialTypeLabelBookPublisher: San Francisco : Jossey-Bass, c1995Edition: 1st ed.Description: xx, 348 p. : ill. ; 24 cm.ISBN: 0787901377.Subject(s): Social marketing | Social change | Social problems | Behavior modificationDDC classification: 303.4
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Item type Current location Call number Status Notes Date due Barcode
Books Books Khác (khoa, phòng, trung tâm)
303.4 AN-A (Browse shelf) Not For Loan KTTM 18783
Books Books Quang Trung
303.4 AN-A (Browse shelf) Available 18784

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