Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
By: Palmatier, Robert W
.
Contributor(s): Ansary, Adel I | Stern, Louis W.
Material type: 
BookPublisher: Boston : Pearson Education ; 2015Edition: Eigth Edition, Global Edition.Description: xxviii, 496 pages : illustrations ; 23 cm.ISBN: 9780133357080 (pbk. : alk. paper); 0133357082 (pbk. : alk. paper).Subject(s): Marketing channelsDDC classification: 658.87
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