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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, Philip.
Contributor(s): Bowen, John (John T.), 1948- | Makens, James C.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2014Edition: Sixth edition.Description: 630 p. : color illustrations ; 28 cm.ISBN: 97812920200037; 3.225.000; 1292020032.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 338.4
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