Hospitality branding / Chekitan S. Dev.
By: Dev, Chekitan S. (Chekitan Singh).
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BookPublisher: Ithaca ; London : Cornell University Press, 2012Description: ix, 179 p. ; 21 cm.ISBN: 9780801478192 (pbk. : alk. paper); 9780801452031 (cloth).Subject(s): Hospitality industry -- Marketing | Branding (Marketing)DDC classification: 338.4
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Quang Trung | 338.4 DE-C (Browse shelf) | Available | 43348 |
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