Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
By: Ryan, Damian.
Contributor(s): Jones, Calvin.
Material type:
BookPublisher: Philadelphia, PA : Kogan Page, c2012Edition: 2nd ed.Description: xv, 283 p. : ill. ; 23 cm.ISBN: 9780749464271; 9780749464288.Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.872
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Quang Trung | 658.872 RY-D (Browse shelf) | Available | 34739 |
Includes index.
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