Destination brands : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.
By: Morgan, Nigel.
Contributor(s): Pritchard, Annette | Pride, Roger | Morgan, Nigel.
Material type: Computer filePublisher: Oxford : Butterworth-Heinemann, 2011Edition: 3rd edition.Description: xvii, 370 p. : ill. ; 24 cm.ISBN: 9780080969305 (electronic bk.); 0080969305 (electronic bk.).Subject(s): Advertising -- Tourism | Tourism -- MarketingDDC classification: 910.688Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books | P905 - NVT | 910.688 MO-N (Browse shelf) | Available | BGH mượn ngày 29/3/2024 | 26652 |
New ed. of: Destination branding : creating the unique destination proposition. 2011.
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