Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Material type:
BookPublisher: Homewood, IL : Irwin, c1990Edition: 10th ed.Description: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.).ISBN: 0256068658; 0256083983 (International ed.).Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8
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Quang Trung | 658.8 MC-E (Browse shelf) | Available | 126 |
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| 658.8 Mar Marketing đột phá : | 658.8 Mar Marketing đột phá : | 658.8 MA-Y MBA Marketing : | 658.8 MC-E Basic marketing : | 658.8 MC-J Marketing for dummies / | 658.8 MC-J Marketing for dummies / | 658.8 MC-J Marketing for dummies / |
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
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