Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward.
By: Debruicker, F. Stewart.
Contributor(s): Quelch, John A | Ward, Scott.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1986Edition: 2nd ed.Description: xii, 345 p. : ill. ; 24 cm.ISBN: 013118332X.Subject(s): Consumers -- Case studies | Marketing research -- Case studies | Motivation research (Marketing) -- Case studiesDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Quang Trung | 658.8 DE-F (Browse shelf) | Available | 2985 |
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