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Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters.

By: Toyne, Brian.
Contributor(s): Walters, Peter George Pakenham, 1946-.
Material type: materialTypeLabelBookPublisher: Boston : Allyn and Bacon, c1989Description: xx, 747 p. : ill. ; 25 cm.ISBN: 0205118291.Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.8
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