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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff.

By: Passikoff, Robert, 1948-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2006Description: xiv, 242 p. : ill. ; 24 cm.ISBN: 047004022X (cloth); 9780470040225 (cloth).Subject(s): Customer loyaltyDDC classification: 658.8
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Includes index.

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