Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / David Verklin, Bernice Kanner.
By: Verklin, David.
Contributor(s): Kanner, Bernice.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2007Description: xv, 221 p. ; 24 cm.ISBN: 9780470056431; 0470056436.Subject(s): Advertising -- United States | Mass media -- United StatesDDC classification: 659.1
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Includes index.
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