Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.
By: Jaffe, Joseph.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2005Description: xix, 284 p. : ill. ; 24 cm.ISBN: 0471718378 (cloth).Subject(s): Advertising -- Psychological aspects | Customer relations | Target marketing | Advertising -- Technological innovations | Interactive marketing | Non-traditional advertisingDDC classification: 659.1
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Quang Trung | 659.1 JA-J (Browse shelf) | Available | 20400 | |
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Quang Trung | 659.1 JA-J (Browse shelf) | Available | 18786 |
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