Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
By: Sachs, Jonah
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Material type: 
BookPublisher: Boston, Mass. : Harvard Business Review Press, 2012Description: viii, 264 p. : ill. ; 25 cm.ISBN: 9781422143568 (hardback : alk. paper).Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.802
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Lê Quý Đôn | 658.802 SA-J (Browse shelf) | Available | Sách tặng | 68508 |
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| 658.802 MC-M Marketing plans : | 658.802 PE-M Sustainable enterprise : | 658.802 PE-M Sustainable enterprise : | 658.802 SA-J Winning the story wars : | 658.804 HU-M Business marketing management : | 658.804 HU-M Business marketing management : | 658.804 PH-H Marketing tới khách hàng tổ chức : |
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