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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

By: Sachs, Jonah.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business Review Press, 2012Description: viii, 264 p. : ill. ; 25 cm.ISBN: 9781422143568 (hardback : alk. paper).Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.802
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Item type Current location Call number Status Notes Date due Barcode
Books Books Lê Quý Đôn
658.802 SA-J (Browse shelf) Available Sách tặng 68508

Sách do Quỹ châu Á (Asia Foundation) tài trợ

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