Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen
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Contributor(s): Lovelock, Christopher H.
Material type: 
BookPublisher: Harlaw, England : Pearson Education, 2018Edition: 3rd edition.Description: xxxii, 670 p. : ill. ; 28 cm.ISBN: 9781292089959.Subject(s): Service industries -- MarketingDDC classification: 658.8
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 68695 | |
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 68698 | |
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| 658.8 WE-C Sức mạnh của việc đặt câu hỏi tại sao = | 658.8 WI-J Services marketing : | 658.8 WI-J Services marketing : | 658.8 WI-J Essentials of services marketing / | 658.8 Yea Yearbook of marketing and consumer research. | 658.8 YO-B New marketing imperatives : | 658.8 ZA-Y Nghệ thuật bán hàng của người Do Thái : |
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