Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan
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Contributor(s): Mauborgne, Renée.
Material type: 
BookPublisher: Boston, Mass. : Harvard Business Review Press, 2015Edition: Expanded edition.Description: xxviii, 287 p. : ill. ; 25 cm.ISBN: 9781625274496 (alk. paper).Subject(s): New products | Market segmentationDDC classification: 658.802
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