HBR's 10 must reads on strategic marketing / Harvard Business Review
Contributor(s): Harvard Business Review
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BookSeries: HBR's 10 must reads series.Publisher: Boston, Mass. : Harvard Business Review Press, 2013Description: v, 206 p. : ill. ; 21 cm.ISBN: 9781422189887 (pbk. : alk. paper).Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 | Item type | Current location | Call number | Status | Date due | Barcode |
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Lê Quý Đôn | 658.802 HBR (Browse shelf) | Available | 72943 | |
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Quang Trung | 658.802 HBR (Browse shelf) | Available | 68398 | |
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Thành Thái | 658.802 HBR (Browse shelf) | Available | 68397 |
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| 658.802 DA-S Bước chuyển đổi = | 658.802 HA-N Hiệu ứng chim mồi, | 658.802 HA-N Hiệu ứng chim mồi, | 658.802 HBR HBR's 10 must reads on strategic marketing / | 658.802 JU-A The strategic storyteller - Content marketing trong kỷ nguyên 4.0 = | 658.802 JU-A The strategic storyteller - Content marketing trong kỷ nguyên 4.0 = | 658.802 KE-D Chiến lược marketing đỉnh cao = |
Sách do Quỹ châu Á (The Asia Foundation) tài trợ
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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