Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
Contributor(s): Piercy, Nigel
| Nicoulaud, Brigitte | Hooley, Graham J | Rudd, John M.
Material type: 
BookPublisher: Harlow, England : Pearson Education, 2017Edition: 6th Edition.Description: xv, 569 p. : ill. ; 27 cm.ISBN: 9781292017310.Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
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Lê Quý Đôn | 658.802 Mar (Browse shelf) | Available | 65253 | |
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