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The power of the tale : using narratives for organisational success / Julie Allan, Gerard Fairtlough, Barbara Heinzen.

By: Allan, Julie.
Contributor(s): Fairtlough, Gerard | Heinzen, Barbara.
Material type: materialTypeLabelBookPublisher: Chichester : John Wiley & Sons, 2002Description: xiii, 306 p. : ill. ; 24 cm.ISBN: 047084227X.Subject(s): Communication in management | Communication in organizations | Corporate culture | StorytellingDDC classification: 658.45 Online resources: Click here to access online | Click here to access online | Click here to access online
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658.45 AL-J (Browse shelf) Available 27796

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