Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson.
By: Michaelson, Gerald A
.
Contributor(s): Michaelson, Steven.
Material type: 
BookPublisher: New York : McGraw-Hill, 2004Description: xi, 244 p. ; 23 cm.ISBN: 9780071427319.Other title: Strategies for marketing.Subject(s): MarketingDDC classification: 658.800 1 Online resources: Click here to access online | Click here to access online | Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
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Quang Trung | 658.800 1 MI-G (Browse shelf) | Available | 64534 |
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| 658.807 6 NG-T Bài tập tình huống marketing và quản trị / | 658.807 6 NG-T Bài tập tình huống marketing và quản trị / | 658.807 6 NG-T Bài tập tình huống marketing và quản trị / | 658.800 1 MI-G Sun Tzu strategies for marketing : | 658.800 19 KA-G Mê hoặc : | 658.800 19 KA-G Sự mê hoặc : | 658.800 19 KA-G Sự mê hoặc : |
Includes index.
The principles of marketing strategy -- First principle : honor the customer -- Second principle : organization of intelligence -- Third principle : maintenance of the objective -- Fourth principle : a secure position -- Fifth principle : offensive action -- Sixth principle : surprise -- Seventh principle : maneuver -- Eighth principle : concentration of resources -- Ninth principle : economy of force -- Tenth principle : command structure -- Eleventh principle : personal leadership -- Twelfth principle : simplicity -- Implementing strategies.
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