Quảng cáo sáng tạo : những hình mẫu quảng cáo thành công nhất thế giới = Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken ; Anh Tú dịch
By: Pricken, Mario
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Contributor(s): Anh Tú [dịch].
Material type: 
BookPublisher: Hà Nội : Hồng Đức, 2018Description: 252 tr. : minh họa màu ; 28 cm.ISBN: 9786048932251.Subject(s): Creativity in advertising | Advertising campaignsDDC classification: 659.1
Contents:
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Lê Quý Đôn | 659.1 PR-M | Available | 63794 | |
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Books
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Quang Trung | 659.1 PR-M | Available | 63795 |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
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