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Bộ công cụ chiến lược quan hệ công chúng : sách tham khảo = The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker, Heather Yaxley ; Vũ Thanh Vân, Hà Mai Thùy Giang biên dịch và hiệu đính.

By: Theaker, Alison.
Contributor(s): Yaxley, Heather | Vũ, Thanh Vân [biên dịch và hiệu đính] | Hà, Mai Thùy Giang [biên dịch và hiệu đính].
Material type: materialTypeLabelBookPublisher: Hà Nội : Chính trị Quốc gia Sự Thật, 2018Description: 495 tr. : bảng, sơ đồ ; 24 cm.ISBN: 9786045737835.Subject(s): Corporations -- Public relations | Business communication | Quan hệ công chúng -- Bộ công cụDDC classification: 659.2
Contents:
Acknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index.
List(s) this item appears in: QUAN HỆ CÔNG CHÚNG
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Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
659.2 TH-A Available 70364
Books Books Quang Trung
659.2 TH-A Available 70365
Books Books Quang Trung
659.2 TH-A Available 64244
Books Books Quang Trung
659.2 TH-A Available 63382
Books Books Thành Thái
659.2 TH-A Available 63381

Acknowledgements -- The profession -- Introduction / Alison Theaker -- What is public relations? / Alison Theaker -- What do pr practitioners do? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr / Alison Theaker -- Public relations planning -- Situational analysis / Heather Yaxley -- Understanding public psychology / Heather Yaxley -- Setting objectives / Heather Yaxley -- Strategic campaign execution / Heather Yaxley -- Budgeting and resourcing / Heather Yaxley -- Monitoring and evaluation / Heather Yaxley -- Corporate communications -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public relations / Heather Yaxley -- Stakeholder engagement -- Political relations / Heather Yaxley -- Financial and investor relations / Heather Yaxley -- Internal communications / Alison Theaker -- Inter-organisational relationships / Heather Yaxley -- Community relations / Alison Theaker -- Consumer public relations / Alison Theaker -- Appendix -- Bibliography -- Index.

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