Global marketing / Warren J. Keegan, Mark C. Green,
By: Keegan, Warren J
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Contributor(s): Green, Mark C.
Material type: 
BookPublisher: Harlow : Pearson Education Limited, 2017Edition: Ninth Edition (Global Edition).Description: 624 p. : ill. ; 28 cm.ISBN: 9781292150765; 1292150769.Subject(s): Export marketingDDC classification: 658.84
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Revised edition of the authors' Global marketing, 2015.
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