Normal view MARC view ISBD view

Phòng thủ thương hiệu : cách các công ty thông minh sử dụng chiến lược phòng thủ để chống lại các cuộc tấn công cạnh tranh = Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins ; Nguyễn Hạo Nhiên, Nguyễn Hưởng dịch.

By: Calkins, Tim.
Contributor(s): Nguyễn, Hạo Nhiên [dịch] | Nguyễn, Hưởng [dịch].
Material type: materialTypeLabelBookPublisher: Thành phố Hồ Chí Minh : Kinh tế TP.HCM, 2017Description: x, 311 tr. : biểu đồ ; 24 cm.ISBN: 9786049225000.Subject(s): Product management | Strategic planning | Thương hiệu -- Hoạch định chính sách | Phòng thủ thương hiệu -- Chiến lược kinh doanhDDC classification: 658.401 2 Online resources: Click here to access online | Click here to access online
Contents:
Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law.
Tags from this library: No tags from this library for this title.
Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
658.401 2 CA-T Available 67639
Books Books Quang Trung
658.401 2 CA-T Available 67641
Books Books Quang Trung
658.401 2 CA-T Available 62716
Books Books Quang Trung
658.401 2 CA-T Available 62717
Books Books Thành Thái
658.401 2 CA-T Available 67640
Books Books Thành Thái
658.401 2 CA-T Available 62715

Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law.

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer