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Tự học MBA marketing trong 30 ngày : hành trang tự học để đạt được thành công trong kinh doanh = The 30 day MBA in marketing / Colin Barrow ; Phạm Nguyên Trường dịch

By: Barrow, Colin.
Contributor(s): Phạm, Nguyên Trường [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Dân trí, 2017Description: 461 tr. : bảng, biểu đồ, sơ đồ ; 21 cm.ISBN: 9786048847975.Other title: Thirty-day MBA in marketing | Tự học MBA marketing trong ba mươi ngày.Subject(s): Marketing -- Study and teaching | Marketing -- Management | Master of business administration degree | MBA marketing -- Tự họcDDC classification: 658.8
Contents:
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
Tags from this library: No tags from this library for this title.
Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
658.8 BA-C (Browse shelf) Available 63718
Books Books Lê Quý Đôn
658.8 BA-C (Browse shelf) Available 62662
Books Books Quang Trung
658.8 BA-C (Browse shelf) Available 63719
Books Books Quang Trung
658.8 BA-C (Browse shelf) Available 62663
Books Books Thành Thái
658.8 BA-C (Browse shelf) Available 62664

Includes index.

Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.

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