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Principles of marketing / Philip Kotler ... [et al.].

Contributor(s): Kotler, Philip | Armstrong, Gary | Wong, Veronica | Saunders, John.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008Edition: 5th European ed.Description: xxxv, 1020 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780273711568 (pbk.); 0273711563 (pbk.).Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access online
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658.8 Pri (Browse shelf) Available 59958

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