Description based upon print version of record.

ProQuest Ebook Central Rental.

1 The Emergence of Yield Management ; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 2 The Components of Revenue Management ; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 3 The Role of the Revenue Manager ; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 4 The Revenue Manager's Approach ; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 5 Setting up a Revenue Management System; Patrick Legohérel, Elisabeth Poutier and Alan Fyall; 6 Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty ; SS Padhi.

7 Revenue Management in China's Lodging Sector: Practices and ChallengesLarry Yu and Huimin Gu ; 8 Restaurant Revenue Management ; Cindy Heo ; 9 Revenue Management at Heritage Visitor Attractions; Anna Leask; 10 Theme Parks Revenue Management ; Ady Milman and Kelly Kaak; 11 Revenue Management in the Cruising Industry; David Selby; 12 Revenue Management in Hotels and Airlines: A Critique ; Paul Whitelaw ; 13 Car Rental Revenue Management ; David Cretin and Emanuel Scuto; 14 Revenue Management and Customer Relationship Management ; Xuan (Lorna) Wang.

15 Staff Empowerment and Revenue ManagementFrederic Toitot; 16 Risk Management as a Tool to Optimise Revenue during Black Swan Events ; Kate Varini and Sarah Kamensky; 17 Timeshare Revenue Management; Amy Gregory.

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in.