Chuyên gia tăng trưởng siêu tốc : cuốn sách nhập môn cho nghệ thuật quan hệ công chúng, marketing và quảng cáo trong tương lai = Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday ; Đặng Việt Vinh dịch.
By: Holiday, Ryan
.
Contributor(s): Đặng, Việt Vinh [dịch].
Material type: 
BookPublisher: Hà Nội : Lao động, 2016Description: 143 tr. ; 21 cm.ISBN: 9786045973943.Subject(s): Marketing | Internet marketing | Tiếp thị -- Nhập môn | Quan hệ công chúng -- Nhập mônDDC classification: 658.8 Summary: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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