Hoa Sen University Library

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Sát thủ quảng cáo : khám phá "vũ khí bí mật" của những bậc thầy thuyết phục bất khả chiến bại = The hidden persuaders / Vance Packard ; Phan Nguyễn Khánh Đan dịch.

By: Packard, Vance.
Contributor(s): Phan, Nguyễn Khánh Đan [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội. : Thông tin và truyền thông, 2016Description: 355 tr. ; 24 cm.ISBN: 9786048021108.Subject(s): Advertising -- Psychological aspects | Consumers -- Psychology | Advertising, Political | Propaganda | Control (Psychology) | Quảng cáo | Tâm lý khách hàng -- Quảng cáoDDC classification: 659.101 9 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
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Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
659.101 9 PA-V Available 60549
Books Books Quang Trung
659.101 9 PA-V Available 60550
Books Books Quang Trung
659.101 9 PA-V Available 57138
Books Books Quang Trung
659.101 9 PA-V Available 57139
Books Books Thành Thái
659.101 9 PA-V Available 57137

1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.

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