Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W
.
Contributor(s): Piercy, Nigel.
Material type: 
BookPublisher: Boston : McGraw-Hill/Irwin, 2009Edition: 9th ed.Description: xv, 784 p. : ill., map ; 26 cm.ISBN: 9780071263351.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 Online resources: Click here to access online | Click here to access online
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
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Lê Quý Đôn | 658.802 CR-D (Browse shelf) | Available | Sách tặng | 56967 |
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| 658.8 ZA-Y Nghệ thuật bán hàng của người Do Thái : | 658.802 AN-C The long tail : | 658.802 BH-R Kỹ năng lập kế hoạch marketing chuyên nghiệp = | 658.802 CR-D Strategic marketing / | 658.802 DA-S Bước chuyển đổi = | 658.802 FE-O Strategic marketing management : | 658.802 FI-C Simply marketing communications / |
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