Selling today : creating customer value / Gerald L. Manning, Barry L. Reece, Michael Ahearne.
By: Manning, Gerald L
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Contributor(s): Reece, Barry L | Ahearne, Michael.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson Education International, 2010Edition: 11th ed.Description: xxxi, 505 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780138152475.Subject(s): SellingDDC classification: 658.85 Online resources: Click here to access online
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