Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox.
Contributor(s): Kotler, Philip | Cox, Keith Kohn | Kotler, Philip. Readings in marketing management.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Edition: Rev. ed.Description: xii, 432 p. : ill. ; 24 cm.ISBN: 0135581222 :.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Khác (khoa, phòng, trung tâm) | 658.8 Mar (Browse shelf) | Not For Loan | KTTM | 19218 |
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| 658.8 MA-G Marketing : | 658.8 MA-K Mercatique / | 658.8 Mar Marketing : | 658.8 Mar Marketing management and strategy = | 658.8 MO-D Modern persuasion strategies : | 658.8 MO-P Fidélisez vos clients : | 658.8 NE-Y Educapôle gestion: Les pratiques de la vente / |
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