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Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck.

By: Ferrell, O. C.
Contributor(s): Lucas, George H | Luck, David Johnston.
Material type: materialTypeLabelBookPublisher: Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994Description: xv, 403 p. : ill. ; 24 cm.ISBN: 0538828234.Subject(s): Marketing -- ManagementDDC classification: 658.802
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658.802 FE-O (Browse shelf) Available 40207

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