New marketing imperatives : innovative strategies for today's marketing challenges / Bozidar G. Yovovich.
By: Yovovich, Bozidar.
Material type: BookPublisher: New Yersey : Prentice Hall, 1995Description: 248 p. ; 22 cm.ISBN: 0133110516.Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Lê Quý Đôn | 658.8 YO-B (Browse shelf) | Available | 40068 |
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658.8 WI-J Services marketing : | 658.8 WI-J Essentials of services marketing / | 658.8 Yea Yearbook of marketing and consumer research. | 658.8 YO-B New marketing imperatives : | 658.8 ZA-Y Nghệ thuật bán hàng của người Do Thái : | 658.802 AN-C The long tail : | 658.802 BH-R Kỹ năng lập kế hoạch marketing chuyên nghiệp = |
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