Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
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Material type: 
BookPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: 590 p. : col. ill. ; 29 cm.ISBN: 9780132664257 (hbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Khác (khoa, phòng, trung tâm) | 658.827 KE-K (Browse shelf) | Not For Loan | KTTM | 35321 | |
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