Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
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Material type: 
BookPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: 590 p. : col. ill. ; 29 cm.ISBN: 9780132664257 (hbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Khác (khoa, phòng, trung tâm) | 658.827 KE-K (Browse shelf) | Not For Loan | KTTM | 35321 | |
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Khác (khoa, phòng, trung tâm) | 658.827 KE-K (Browse shelf) | Not For Loan | KTTM | 35322 | |
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Khác (khoa, phòng, trung tâm) | 658.827 KE-K (Browse shelf) | Not For Loan | KTTM | 35337 | |
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Lê Quý Đôn | 658.827 KE-K (Browse shelf) | Available | 35342 | ||
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Lê Quý Đôn | 658.827 KE-K (Browse shelf) | Available | 35343 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 35341 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 35338 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 35339 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 35340 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 35352 |
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| 658.8 WE-W Marketing : | 658.827 DA-B Quản trị tài sản nhãn hiệu / | 658.827 KE-K Strategic brand management : | 658.827 KE-K Strategic brand management : | 658.827 KE-K Strategic brand management : | 658.827 TO-T Dấu ấn thương hiệu | 658.827 TO-T Dấu ấn thương hiệu |
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