Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
By: Kotler, Philip.
Contributor(s): Roberto, Ned | Lee, Nancy.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2002Edition: 2nd ed.Description: xvi, 438 p. : ill. ; 24 cm.ISBN: 0761924345 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 Online resources: Publisher description | Table of contents only | Contributor biographical information
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