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Tiếp thị phá cách : kỹ thuật mới để tìm kiếm những ý tưởng đột phá = Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias De Bes ; Vũ Tiến Phúc dịch.

By: Kotler, Philip.
Contributor(s): Bes, Fernando Trias De | Vũ, Tiến Phúc [dịch].
Material type: materialTypeLabelBookPublisher: Thành phố Hồ Chí Minh : Trẻ, 2006Description: 232 tr. ; 21 cm.Subject(s): Tiếp thị phá cách | Ý tưởng độp phá -- Tiếp thị | Marketing -- ManagementDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
658.8 KO-P (Browse shelf) Available 39909
Books Books Lê Quý Đôn
658.8 KO-P (Browse shelf) Lost 39957
Books Books Quang Trung
658.8 KO-P (Browse shelf) Available 7545
Books Books Quang Trung
658.8 KO-P (Browse shelf) Available 7546
Books Books Quang Trung
658.8 KO-P (Browse shelf) Available 7547
Books Books Quang Trung
658.8 KO-P (Browse shelf) Available 7544

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