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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, Philip.
Contributor(s): Bowen, John T | Makens, James C.
Material type: materialTypeLabelBookPublisher: Boston : Prentice Hall, c2010Edition: 5th ed.Description: xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780135045596 (casebound : alk. paper); 0135045592 (casebound : alk. paper).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94
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