Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
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Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 :; 0131888595 (casebound).Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 55548 | |
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