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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 3rd ed.Description: xxi, 692 p. : col. ill. ; 27 cm.ISBN: 9780131888593 :; 0131888595 (casebound).Subject(s): Brand name products -- ManagementDDC classification: 658.827
List(s) this item appears in: Quản trị chiến lược
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 55548
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 16029
Total holds: 0

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