Chiến lược marketing hoàn hảo = The marketing plan : how to prepare and implement it / William M. Luther ; Hồng Hạnh dịch.
By: Luther, William M
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Contributor(s): Hồng Hạnh [dịch].
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BookPublisher: Hà Nội : Lao động Xã hội/AlphaBooks, 2019Edition: Tái bản lần thứ 3.Description: 348 tr. : minh họa ; 21 cm.ISBN: 9786046541127.Subject(s): Marketing | Chiến lược tiếp thịDDC classification: 658.802 | Item type | Current location | Call number | Status | Notes | Date due | Barcode | Item holds |
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Lê Quý Đôn | 658.802 LU-W (Browse shelf) | Available | Sách tặng | 76719 |
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| 658.802 KI-W Blue ocean strategy : | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 Mar Marketing strategy and competitive positioning / | 658.802 Mar Marketing strategy and competitive positioning / | 658.802 Mar Marketing strategy and competitive positioning / |
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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