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Chiến lược marketing hoàn hảo = The marketing plan : how to prepare and implement it / William M. Luther ; Hồng Hạnh dịch.

By: Luther, William M.
Contributor(s): Hồng Hạnh [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Lao động Xã hội/AlphaBooks, 2019Edition: Tái bản lần thứ 3.Description: 348 tr. : minh họa ; 21 cm.ISBN: 9786046541127.Subject(s): Marketing | Chiến lược tiếp thịDDC classification: 658.802
Contents:
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
Summary: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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Item type Current location Call number Status Notes Date due Barcode Item holds
Books Books Lê Quý Đôn
658.802 LU-W (Browse shelf) Available Sách tặng 76719
Total holds: 0

The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.

Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.

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