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Integrated marketing communications, strategies, and tactical operations in sports organizations / Manuel Alonso Dos Santos

By: Alonso Dos Santos, Manuel.
Material type: materialTypeLabelBookPublisher: Hershey : Business Science Reference, 2019Description: xix, 325 p. : ill. ; 25 cm.ISBN: 9781522576174.Subject(s): Communication in marketing | Sports administrationDDC classification: 796.069
List(s) this item appears in: SK404DV01
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Includes bibliographical references and index

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