Integrated marketing communications, strategies, and tactical operations in sports organizations / Manuel Alonso Dos Santos
By: Alonso Dos Santos, Manuel.
Material type: BookPublisher: Hershey : Business Science Reference, 2019Description: xix, 325 p. : ill. ; 25 cm.ISBN: 9781522576174.Subject(s): Communication in marketing | Sports administrationDDC classification: 796.069Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Quang Trung | 796.069 Al-M (Browse shelf) | Available | 76092 |
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796.06 SL-T Understanding sport organizations : | 796.0681 FR-G Sport finance / | 796.069 AI-T Sport facility and event management / | 796.069 Al-M Integrated marketing communications, strategies, and tactical operations in sports organizations / | 796.069 BI-K Current issues in contemporary sport development / | 796.069 BY-T Contemporary Issues in Sport Management: | 796.069 CH-W Sports ethics for sports management professionals / |
Includes bibliographical references and index
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